There's no denying Will Smith has established himself as entertainment heavyweight. But we mustn't forget that while the jacket does now "live in the city" it was actually "born in the mountains".

I think the brand has changed thanks to the energy this project has given us. If you walk into the store today it is totally different than two years ago - the crowd is having fun and enjoying the programs we have.

The new collection also features collaborative efforts in the form of Suicoke's Moto sandals and the Pepper slip - on. Arriving in a predominantly black colourway, the Moto sandal features a Moncler Jacket Womens crepe Vibram outsole that sees its quintessential straps wear the brands' respective labels.

If it's cotton and a poly, those have more highs and lows. The stands were as crowded and trepidatious as before a basketball game, but the lights were soft and elegant as if suggesting an intimate and friendly atmosphere.

The seasonal mash - up of fashion and sport, from the mind of the equally preppy and perverse Thom Browne, never fails to deliver a dissertation - worthy dissection of the imagery and uniforms associated with a particular athletic endeavor.

Commenting on the results, Remo Ruffini, chairman and CEO of Moncler S.p.A. said in a statement: "We brought our EMEA e - commerce in - house in May, followed by Japan in July. Moreover, we have reinforced our management team by introducing the role of chief brand officer for the Moncler brand. Furthermore, in April we became a group - and today we announce the first consolidated results of Moncler and Stone Island. The numbers are very good."

Through both ideas - and the collaboration in general - Anderson imagines making new customers. Moncler announced its first - ever acquisition Moncler Jacket Sale agreeing to buy Italian outerwear brand Stone Island for 1.2 billion.

This remains one of the Genius project's most consistently popular offerings, in that you see it on the street all the time. He customized an ordinary tour bus by insulating it with silver Moncler down filled nylon, and filling it with duvets, creating a soft and cozy retreat.

Moncler's roots are firmly in ski and mountaineering but you needn't pursue either in order to don a colourful down jacket, monogrammed hat or a piece of the house's popular knitwear.

Moncler has been protecting from the elements since 1952. The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since. It's just got a lot better - looking.

Another winter is upon us and the Moncler Genius project is back for the third installment with British designer Craig Green headlining. Stunting on his fellow Moncler Genius compadres, the menswear designer didn't show up empty - handed providing an introspective inquiry into the protective, yet lightweight qualities of down - filling in the collection dubbed 5 Moncler Craig Green. In doing so, the creative devises a collection of space - ready puffer silhouettes that exist in between art and reality.