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Moncler is, of course, the brand that turned the puffer jacket into a luxury item - something you could covet and cherish like your favorite denim, not just the drab thing you wear when it's freezing cold outside.

Through both ideas - and the collaboration in general - Anderson imagines making new customers. Moncler announced its first - ever acquisition Moncler Jacket Sale agreeing to buy Italian outerwear brand Stone Island for 1.2 billion.

This remains one of the Genius project's most consistently popular offerings, in that you see it on the street all the time. He customized an ordinary tour bus by insulating it with silver Moncler down filled nylon, and filling it with duvets, creating a soft and cozy retreat.

Moncler's roots are firmly in ski and mountaineering but you needn't pursue either in order to don a colourful down jacket, monogrammed hat or a piece of the house's popular knitwear.

Moncler has been protecting from the elements since 1952. The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since. It's just got a lot better - looking.

Another winter is upon us and the Moncler Genius project is back for the third installment with British designer Craig Green headlining. Stunting on his fellow Moncler Genius compadres, the menswear designer didn't show up empty - handed providing an introspective inquiry into the protective, yet lightweight qualities of down - filling in the collection dubbed 5 Moncler Craig Green. In doing so, the creative devises a collection of space - ready puffer silhouettes that exist in between art and reality.