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The choice of fabrics is iconic for Moncler and includes matt, shiny, Moncler Jackets ripstop nylons, in a palette of muddy tones with highlights of red, yellow, orange, tangerine, electric blue. Different quilting patterns merge on cropped blousons, long parkas and shirt jackets.

But as soon as I was there it was very relaxing. Luxury's budding romance with gaming stepped up a notch this month, with Balenciaga presenting its Autumn Winter 2021 collection in the form of a video game called "Afterworld: The Age of Tomorrow." The game sees players travel through a futuristic landscape filled with avatars modelling the collection.

They are providers of the tools to enable that balance with the environment around you. So we made the rafts, and they are real, inflatable boats. "There's knit, and webbing, and lining, and all the top - stitching. It all takes on a different tone, each material," he says.

At first glance, the collection is easily identifiable as Moncler, full of the iconic puffed - up silhouette and eye - catching patches. But the details are quintessential Fujiwara: graphic typography treatments and Fragment's lighting - bolt logo, a symbol immediately recognizable to hypebeasts and design aficionados alike. www.monclersoutlets.com

The second is Moncler Genius, and the third is Moncler Grenoble, which is more of our sports and ski collection. These fun pieces are highly desirable but also a smidgen surprising because Veronica Leoni always seems as staunchly serious and cerebral as her pedigree at Philo - era Celine and Sander - era Jil suggests.