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As he explained: "The idea is that it is an inflated archive. "I was really just trying to merge the DNA of Moncler and the DNA of Alyx," Williams tells me over the phone from Milan, where the collection launched earlier this week.

Moncler Genius is one of Ruffini's most daring moves since buying Moncler Moncler Jackets in 2003, when it was a struggling heritage brand nearing bankruptcy. Since then, Ruffini has turned it into a billion - dollar company based by putting everyone in a simple, classic Moncler puffer.

But with shoppers confined to home during lockdowns in its main markets, sales were down by about 50 percent in www.monclersoutlets.com the second quarter after an 18 percent drop in the first quarter.

The result was everything forward - looking menswear should be: conceptual and cool - and wearable, too. Over the last few years Green has deftly translated his runway showpieces into quilted snap - front nylon jackets and lace - detail sweatshirts that are unmistakably his, but don't call attention to themselves the way one of his Emporer - Palpatine - on - holiday color - blocked parkas might.

Update your wardrobe with lighter layers for long walks or back garden lounging with hoodies, polos, shorts and more. During an intense boom - boom - boom of collection viewings almost as remorseless as the techno that DJ Pandora's jukebox was playing outside, Will Smith rolled up (and shook my hand!) as we were talking to Moncler's mastermind Remo Ruffini in a room designed to look like Kubrick's 2001: A Space Odyssey and created to shoot the fabulous Richard Quinn collection (number 8).