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86% of buyers will choose to pay more for a product if it means they get better customer service as a result. For companies still live under the Digital Marketing Company Nottingham assumption that lower prices will make them sales, this can be a surprise and revelation.

But online buyers today no longer just see the price. Poor customer experience has forced people to be more careful about who they do business with business, because cheaper products may ultimately cause many difficulties if they have difficulty ordering, getting help, or even receiving goods.

But how can you ensure that your customers like to deal with you and your store?

Well, let's look at some of the most important features that must be owned by an excellent e-commerce customer experience.

Attract the right person

Before you can even start thinking about how you will improve customer experience, you need to make sure that you don't put yourself in a failed position from the start.

The quality of service you provide for your customers will not only depend on how well you give your promises, but if you serve the right person in the first place.

Therefore, you have to take as much time as needed to find out who your customers are. Get this section correctly, and even an imperfect customer experience will be much more effective than if you try to beg for people who are not interested.

Employing SEO services for eCommerce is always a good idea, as a strong understanding of how people look for your product will give you a lot of insight into what their pain points and how you can solve their problems.

After you find the people you are looking for, take the time to learn not only the main demographics and details but also online search habits, shopping preferences, and priority.

That way, you can compile your entire website to accommodate their expectations, which lead to more friction and more loyal customers who believe your brand to meet their needs.

Determine your customers

Another important part of providing a great customer experience is to tell your customers throughout the purchase process. When people make purchases online, and especially if they buy from an unknown store, there will always be some anxiety about whether the store is legal and will fulfill its promise.

If you don't want that anxiety to turn into real attention or frustration, you must ensure that your customers know exactly what happens with their orders every step.

Sending emails is very good, but you can also complete with timely SMS messages that show your willingness to communicate and transparent about your business.

If you are on Commerce, you can use the SMS-Commerce extension to send status updates about orders, notify customers about payments that are delayed, processing orders, shipping, and other relevant information.

You can even use SMS messages to help customers create accounts, recover passwords, or validate their orders.

Streamline checkout

23% of buyers will leave their shopping basket if they need to register to complete the purchase. In other words, the obstacles that seem small as a simple form of registration can be charged as much as a quarter of your potential income.

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And it's just one example of how the checkout process is inefficient or uncomfortable can reduce sales for your business and make customer frustration ideal.

Start by ensuring that your basket has a guest checkout option, because it's no longer optional if you want to stay competitive. Of course, you might not get as much information about the client, but the advantage of having registered users will be balanced by the number of people who will not try.

Another way to ensure that people who Digital Marketing Agencies in Nottingham are not discouraged are offering assistance throughout the process.