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My child wants to run half a marathon for a while. As a second-second school runner, he wants to pass 5K marks and run 13.1 miles. But he knows it will take planning and preparation.

So, he did research to find the best Digital Marketing Agencies in Bath way to build to run so far away and planned to follow the way several months. Because most of the main races were ruled out or  due to a pandemic, he created his own path and set a date in the summer.

Every week on the calendar is marked with a new goal, which helps him get to the goal with miles and day after day. After four months of wise and planned training, he runs 13.1 miles, with all the excitement and job satisfaction well done.

The step-by-step approach, which is planned to achieve its goal is very similar to how I guide the client in approaching marketing.

Most companies say they know they need to market, but they are not sure what that means, what is needed or how to do it. They are looking for marketing agents when they feel the node of despair in the stomach hole that tells them something must change and they need to attract new customers quickly.

Of course, growth has never happened overnight. This is a marathon, not sprint, and it requires careful planning and building week after week (or everyday), like preparing to run a half marathon.

Every purpose that can be achieved requires wise planning and commitment to continue to take courses. You might not be able to lose 10 pounds a week. You may not be able to attract 10 customers a day. Thus, marketing that works requires a strategy.

Developing marketing strategies requires several stages, and you cannot be in a hurry. This is how to make a strategy that takes you to your destination.

Step 1: Brainstorm

Collect all joint stakeholders for a throws-on-wall meeting. It must include C-suite people and sales force, managers and division communicators.

(If you can, add another step to this process: interview customers to get insight and feedback into what has worked and what else they want from you. Create it useful by giving them added value thank you for participating - discount coupons or cool free merchandise.)

What identification you need to do: greater income? What is exactly? Increased sales? Determine the volume. New customer? How many? Who are they? What is the pain point you completed? More businesses from existing customers? What added value can you offer, and why do they want it?

Be sure to articulate the time frame too. How fast does this change occur, realistically? Do you give it a month? Six months? Year?

Step 2: Ask and give

After you identify the results you want, create a road map to get there. What will you ask for customers? What will they get in return? Where are they? How will you interact with them?

This phase requires you to make a deep dive to the marketing channel that you will use to achieve your goals: social media, email explosions, blogging, pitching media, podcasting, direct mail, advertising, brand ambassadors, influencer marketing, etc. Everything is a fair game. What do you think is the most effective in taking you to your destination?

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 Step 3: Implementation

Now, the action of your plan. Do work, and campaign launches. Meanwhile, take their temperatures involved. Does this work? What feedback do you receive? Tweak as needed to meet expectations and respond to the desires of your audience.

Step 4: Value, Tweak, Repeat

Marketing strategies can be for fast campaigns or for the long term. This can be a focused effort, or can consist of various efforts simultaneously. Whatever you do, make opportunities throughout the process to assess, make adjustments as needed and do it again.

Your strategy is the structure you make that Digital Marketing Companies Bath makes clear steps and the process is easy. When done correctly, it must make you grow.