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Looking at EA Sports’ videos inside the last 11 weeks, the vast majority of them are traditional ads for game launches so they cover, except first: NFL Rookies React to Madden 19 Ratings, its second most-watched video depending on Madden Overdrive Coins Tubular’s V3 ratings.

The company’s first-place YouTube video is “Madden NFL 19 - Official Reveal Trailer,” which includes over 1.5 million views, 886K ones occurred in exactly the first 72 hours, as outlined by Tubular’s V3 rating.

The utilization of celebrities in promotional, longer-form videos has become an exploding trend, one who EA Sports has certainly jumped on, as noticed in its recently released “Madden 19–Make Your Play ft. Nicki Minaj, Quavo, Chris Redd, Lil Dicky, Will.” This three-and-a-half minute trailer requires a fun, narrative procedure for Madden NFL Overdrive Coins promoting “Madden 19,” and given it was published on Aug. 2, it’s tallied up nearly 300K views, making it the next most-watched EA Sports video within the last 3 months.