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Every company’s main goal is to make as much money as possible. As an eCommerce site owner, you’d be experimenting with new ways to increase revenue by attracting more customers. Driving new sales, on the other hand, isn’t the only strategy to boost revenue and profit. Because new customers usually come with extra work and costs, the most profitable option is to increase your average transaction value. To do this, large organizations typically blend cross-selling, up-selling, and down-selling strategies with down-selling techniques.