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In addition, parents and family members should have opportunities to interact with faculty and staff, tour campus facilities, and meet those who are important to their son or daughter. If fundraising becomes a specific role of the association, the purpose of the fundraising should also be clearly delineated at the onset, ensuring the dollars raised meet the desired needs of the campus and the association combined. With the proliferation of technology, communicating with the parent association and individual parents and family members has become easier, but also more demanding. Assessment can take place during current programming, more formally through surveys developed and implemented by institutional research staff, or qualitatively when discussing issues with parents and family members. Assessment is discussed in greater detail in Chapter Six. So, please make sure that do a search for those people who are having their original photographs recently taken. The new challenge for staff and administrators is maintaining the content and quickly answer- ing the questions of parents and family members who use the Internet to communicate and obtain up-to-date information. To illustrate this concept, Merriman's (2006) research identifies technology as a reason for increased parental involvement, now that parents have continuous access to information and contact with their students.