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ninety one. The Talent Raids 1948-49 CBS skims absent the product of NBC's comedy crop by usually means of some challenging tax maneuverings, and the revenues from these plans gives the junior network a wanted boost at the dawn of the tv era. And so it is that right before the conclusion of 1928, the National Radio Advertising Company is offering recorded programming to countrywide advertisers -- and by the close of 1930, syndication is sweeping the market, offering genuine opposition to the wire-line networks in attracting key countrywide sponsors like Chevrolet and key nationally-certified homes like Edgar Rice Burroughs' "Tarzan." Syndication stays an essential aspect of both radio and tv to this working day: a billion-greenback business that owes its existence to Gosden and Correll and their simple, ingenious concept for a "chainless chain." 24. WGY and the Birth of Radio Drama 9/22 You may well not have heard of Kolin Hager, unless of course you are from Schenectady.