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This is chapter 4, Planning Your Affiliate Program, of Successful Online marketing for Merchants.
As the old saying goes, companies do not want to fail, they don't plan.
I have received a number of items you need to take into consideration when putting your affiliate marketing program in concert.
One thing is you have to identify who you are selling to; that are the affiliates you are trying to reach? Make an effort to know what they want along with need. If you don't know, just ask them. And when at all possible, give it to them.
Just how will you track the affiliate marketing program? Might you build it yourself, buy an application off the shelf, or opt for an affiliate system?
How much are you going to pay the affiliates of yours? Check out the margins of yours and what the competitors of yours are doing to ascertain what would be the correct commission rate.
Determine the terms for your affiliate program. Will you permit pay per click search engine bidding on trademark labels? Will you be providing solo e-mail creative?

A vital to your affiliate program with function as the setup. As Declan Dunn, among the forefathers of online marketing, profit singularity Jv - universaljoint.Co.kr - previously said, "Affiliate marketing is all about partnerships, not technology."