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One thing analysts watching marvel is whether or not the Reddit traders will lose their millions each time the stock eventually crashes back to earth. Rogozinski, the man who helped found the Reddit community, said their strategy to investing as extra like playing than traditional evaluation and strategy. Its members, who the neighborhood identifies as "degenerates," typically encourage each other to push all their funds into one stock, riding it up and down. Their posts are punctuated with phrases like "hold the road" and "diamond fingers" (hold onto your stocks for a long time) and YOLO (you only reside once).