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It can also make the SEO positioning of a web page worse, as Google will take this into consideration. Pillar pages and matter clusters: A pillar web page is what a topic cluster is built on. Internal linking: Link to other articles in your weblog and to your pillar pages if, for example, you talk about an idea and have a related article. The pillar pages broadly cowl a subject whereas the content cluster addresses a particular key phrase related to that subject in better depth. The subsequent step includes the use of the key phrases that are chosen in your promotional technique of seo optimization to make sure that the selected key phrases are related to your post’s content material and unfold all through the content material of your publish whereas strategically putting your main keyword in the first and final paragraphs. There are actually many more tactics and strategies which can be vital on the planet of SEO.