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Target released the "PFresh" store prototype in 2006, which expanded its grocery assortment in general-merchandise locations by upwards of 200%. Newly made shops that observe the PFresh structure are about 1,500 sq. toes (140 m2) greater than qualities with no groceries, whilst retain the Target branding simply because their offerings are significantly much more restricted than SuperTarget. Present-working day properties are approximately 135,000 sq. ft (12,500 m2) and offer typical products, which includes hardlines and softlines. When comparing alone with rival Walmart Supercenter hypermarkets, then-chief executive Gregg Steinhafel opined that Walmart operates like "a grocer that takes place to also offer general merchandise," where in contrast, its significantly less intense growth of SuperTarget suppliers is indicative of their situation that the grocery industry as a "substantial-effect, reduced-value" aspect task. The mother or father enterprise was renamed Target Corporation in 2000, and divested alone of its past department retail outlet chains in 2004. It experienced from a enormous, extremely publicized stability breach of shopper credit card info and the failure of its small-lived Target Canada subsidiary in the early 2010s, but skilled revitalized success with its expansion in urban marketplaces within the United States. Target was set up as the lower price division of Dayton's section store of Minneapolis in 1962. It commenced growing the retail outlet nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and released new keep formats underneath the Target brand in the nineteen nineties. The company has found success as a low cost-chic player in the sector.