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In August 2016, Trump hired Steve Bannon, the executive chairman of Breitbart News-described by Bannon as "the platform for the alt-suitable"-as his campaign CEO. Trump's campaign system emphasized renegotiating U.S.-China relations and no cost trade agreements these kinds of as NAFTA and the Trans-Pacific Partnership, strongly implementing immigration rules, and creating a new wall together the U.S.-Mexico border. His campaign was at first not taken seriously by political analysts, but he swiftly rose to the leading of viewpoint polls. It diminished tax rates for businesses and men and women, with enterprise tax cuts to be everlasting and particular person tax cuts established to expire immediately after 2025, and removed the Affordable Care Act's person prerequisite to receive well being insurance coverage. The plaintiffs explained that Trump's enterprise passions could permit international governments to impact him. Trump's fame and provocative statements earned him an unprecedented quantity of totally free media coverage, elevating his standing in the Republican primaries. Trump reported he disdained political correctness and commonly manufactured claims of media bias.