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Critically acclaimed duo Patrick Creadon and Christine O'Malley produced the movie as a followup to I.O.U.S.A.-a documentary on America's money circumstance. In honor of the anniversary, Pantone established coloration shades regarded as "SpongeBob SquarePants Yellow" and "Patrick Star Pink" to be utilised by Nickelodeon's licensing associates. But, again, this proved so effective with early audiences it was retained as the most important trailer, since it produced anticipation for the rest of the movie without having giving everything absent. Nickelodeon continued celebrating the anniversary by the rest of the calendar year. The typical quantity of viewers aged two to eleven viewing SpongeBob at any given time dropped 29% in the to start with quarter from a yr before, in accordance to Nielsen. The 1st Easter egg to surface following his demise is in a 2012 update to the Mac App Store for OS X Mountain Lion, in which downloaded apps are quickly timestamped as "24 January 1984", the day of the gross sales launch of the authentic Macintosh.