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influencer marketing kpi

Influencer marketing is the process of collaborating with influencers in order to expand the reach and awareness of your brand. The right investment can help you cement your position in the market and build trust and credibility with your audience. When done well, a successful influencer marketing campaign can work wonders to boost the bottom line of your business. However, in order to ensure a good Return on Investment (ROI), there are a number of things that you need to keep in mind.