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Broadcasting rights for major sporting events are often sold to media companies through competitive bidding processes. These rights can be exclusive or shared, depending on the agreements between the event organizers and broadcasters. The revenue generated from broadcasting rights plays a crucial role in the financing of sports events and the development of athletes and teams. Overall, sports broadcasting serves as a vital medium for fans to experience the excitement and drama of their favorite sports. It brings people together, fosters a sense of community, and helps promote the popularity and growth of various sports around the world.